Privacy Policy & Cookie Policy

Last Updated: March 19, 2026

1. Introduction

Welcome to POVEC ("we," "our," "us"). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website at https://povecoptics.com/ (the "Site"), purchase our eyewear products, or otherwise interact with us.

By accessing or using our Site, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Site.

2. Information We Collect

To provide you with the best possible eyewear shopping experience, we collect various types of information, including:


A. Information You Provide Directly to Us

  • Contact & Identity Information: Your first and last name, email address, phone number, shipping address, and billing address.
  • Account Information: If you create an account, we collect your username, password, and order history.
  • Payment Information: Payment card details and billing information. Please note that all payments are processed through secure third-party payment gateways (e.g., Stripe, PayPal). We do not store your full credit card numbers on our servers.
  • Communications: Any information you provide when you contact our customer support, leave product reviews, or participate in surveys and promotions.


B. Information We Collect Automatically

  • Device & Usage Data: When you visit our Site, we automatically collect your IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, and the dates and times of your visits.
  • Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity on our Site. (Please see Section 5: Cookie Policy for detailed information).

3. How We Use Your Information

We use the collected information for the following business and commercial purposes:

  • Order Fulfillment: To process and deliver your eyewear orders, customize your lenses based on your prescription, manage returns or exchanges, and send you transactional notifications (e.g., order confirmations, shipping updates).
  • Customer Support: To respond to your inquiries, resolve issues, and provide optical consultation services.
  • Personalization & Marketing: To tailor your experience on our Site, recommend products, and, with your consent, send you promotional emails, newsletters, and exclusive POVEC offers. You can opt-out of marketing communications at any time.
  • Site Improvement & Analytics: To analyze user behavior, measure the effectiveness of our marketing campaigns, and improve the functionality and design of our website.
  • Security & Fraud Prevention: To protect our Site against unauthorized access, detect and prevent fraudulent transactions, and ensure the safety of our users.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. How We Share Your Information

We respect your privacy and do not sell your personal information to unaffiliated third parties. We may share your data only in the following limited circumstances:

  • Service Providers: We share information with trusted third-party vendors who assist us in operating our business, such as optical laboratories (for lens crafting), payment processors, shipping carriers, email delivery services, and data analytics providers. These providers are contractually obligated to protect your data and use it only for the services they provide to us.
  • Advertising Partners: We may share anonymized or aggregated data with advertising networks to deliver relevant POVEC ads to you on other platforms.
  • Business Transfers: If POVEC is involved in a merger, acquisition, restructuring, or sale of assets, your personal information may be transferred as part of that business transaction.
  • Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental request, or to protect the rights, property, and safety of POVEC, our customers, or the public.

5. Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your browsing experience, analyze traffic, and serve targeted advertisements.

What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) by your web browser when you visit a website.

Types of Cookies We Use?

  1. Strictly Necessary Cookies: These are essential for the core operation of our Site. They enable basic functions like page navigation, adding items to your shopping cart, logging into secure areas, and processing payments. The Site cannot function properly without these cookies, and they cannot be switched off in our systems.
  2. Performance & Analytics Cookies: These cookies collect anonymous, aggregated information about how visitors use our Site. They help us understand which pages are the most and least popular, how users navigate the Site, and if they encounter any error messages. We typically use tools like Google Analytics for this purpose.
  3. Functionality Cookies: These allow our Site to remember choices you make (such as your preferred language, region, or login details) to provide a more personalized and seamless experience.
  4. Targeting & Advertising Cookies: These cookies may be set through our Site by our advertising partners (such as Google Ads or Meta Pixel). They are used to build a profile of your interests and show you relevant POVEC advertisements on other websites. They also help us measure the effectiveness of our ad campaigns.

Managing Your Cookie Preferences: You have the right to choose whether or not to accept non-essential cookies.

  • Browser Settings: You can modify your browser settings to decline cookies or alert you when cookies are being sent. Please note that blocking essential cookies may impact your ability to use certain features of our Site (such as checking out).
  • Cookie Consent Banner: You can manage your preferences at any time by clicking the "Cookie Settings" link at the bottom of our website.

6. Your Privacy Rights (GDPR & CCPA)

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete information.
  • Right to Erasure (Right to be Forgotten): You can request the deletion of your personal data, subject to certain legal exceptions (e.g., we must retain prescription records for medical/tax compliance).
  • Right to Restrict or Object: You can object to the processing of your data for direct marketing purposes.
  • Right to Data Portability: You can request your data in a structured, commonly used, and machine-readable format.
  • California Residents ("Do Not Sell or Share My Personal Information"): Under the CCPA, California residents have the right to opt-out of the "sale" or "sharing" of their personal information for cross-context behavioral advertising.

To exercise any of these rights, please contact us using the information provided in Section 10. We will respond to your request within the timeframe required by applicable law.

7. Data Security

We implement a variety of industry-standard security measures, including Secure Socket Layer (SSL) encryption, firewalls, and secure server hosting, to maintain the safety of your personal and prescription information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as for tax, accounting, or optical health record purposes).

9. Children's Privacy

Our Site and products are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16 without verifiable parental consent. If we become aware that we have collected such information, we will take immediate steps to delete it from our servers.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: