Aerial view of a winding road through a dense forestAerial view of a winding road through a dense forest

POVEC was born to resolve a problem

Those sudden seconds of photostress when light surges, vision fades, and the path ahead turns into uncertainty and risk.

Facing the Sun

Our co-founder Alexis found freedom in the mountains — skiing, cycling, always chasing elevation. But on a ride in the Alps, everything changed in a second. As he burst out of the forest, a blast of sunlight turned the world to white, blinding his line of sight. A hidden rock caught his wheel — and the trail met him hard.

In the mountains, light shifts fast — and when your eyes can’t keep up, control slips away.

Our Team: Vision Meets Expertise

When Alexis set out to solve sudden light-shift challenges outdoors, he met James — a PhD in Optical Science and fellow founder then working in Silicon Valley on the same problem. Together with Austin, an outdoor gear specialist, they fused advanced optics with mountain-tested experience to build eyewear for athletes who never slow for the light.

Collage of a cyclist on a road with scenic views and a close-up of a cyclist wearing sunglasses.

Electrochromic Innovation: Light, Evolved

We took electrochromic material once used in luxury automotive glass and engineered it into an ultra-light lens for athletes. With manual light control and one-second tint adjustment, you command your vision — adapting to shifting mountain, trail, and road light conditions on demand.

Built to stay strong when the world gets fast

Engineered for high-speed, high-altitude movement, our lenses and frame meet leading global impact-resistance standards — including ANSI Z87.1, EN 166, and ISO 12312-1. From flying debris to sudden falls, they’re tested to take the hit — so your vision doesn’t.

See Beyond Limits

Born from innovation and real-world experience, POVEC was created to solve a critical moment outdoors — those sudden seconds when shifting light steals your vision. We unite optical science with mountain-tested performance, empowering you to move with clarity, confidence, and freedom — to truly see beyond limits.

See Beyond Limits
Man wearing sunglasses and a black tank top, sitting on a boat with a blue sky background
Person wearing a black beanie and sunglasses in a snowy landscape with a sign indicating altitude.
Person wearing reflective sunglasses and a black beanie with a snowy mountain background
Person in red jacket and sunglasses standing next to a ski lift information sign
Person wearing reflective sunglasses against a clear blue sky

Sustainable by Design:Less gear. Less waste. More nature to explore.

Aerial view of a river meandering through a dense forest

At POVEC, we believe performance and responsibility go hand in hand. One pair adapts across conditions, reducing the need for multiple lenses and minimizing gear waste.

Brown cardboard box with recycling and reuse labels

Our outer packaging uses FSC-certified, bagasse-based biodegradable material — because protecting the outdoors starts with every choice we make.